Business Analytics

The Bachelor’s in Business Analytics is a data-centric programme with a focus on artificial intelligence (AI) and analytics. Business Analytics is about using analytics, artificial intelligence, machine learning, programming, computer science and data-centric business management to solve real-world problems. In this programme, mathematics and programming play a central role from start to finish. You build a strong mathematical foundation, use it to explore AI and machine learning techniques, and apply these techniques to real-world challenges. You also learn how to help organisations analyse, understand and use large volumes of data (‘big data’) to improve their performance and make data-driven business decisions. This expertise prepares you for a profession that is in rapidly growing demand on the job market.

Language of instruction

English

Mode

Full-time

Location

Roeterseiland campus

📈A data-centric Bachelor’s programme with a focus on artificial intelligence and analytics.

Oct27

Bachelor's Week 14:00 CET

Oct30

Open Campus Day

Why study Business Analytics at the UvA?

Study at our ‘Triple Crown’ accredited Amsterdam Business School

The UvA's top-100 global ranking sets us apart from other Dutch universities. It immediately raises your international Bachelor’s profile.

Study in an international and safe city

You'll study with international classmates and diverse lecturers in the heart of Amsterdam, ranked #6 worldwide for quality of living (Mercer, 2024).

Good career prospects

Professionals who combine AI and analytics with business insight are in high demand. This programme prepares you for that career.

Combine AI and machine learning with strong business and economic knowledge

Learn to solve complex business problems with AI, machine learning, algorithms and programming.

Unconditional and direct access to our follow-on Master’s

With your internationally recognised Bachelor’s degree you have unconditional access to our UvA Master’s in Data Science and Business Analytics.

Is Business Analytics for you?

You excel in mathematics and are interested in business and management.
You are interested in technical courses focusing on artificial intelligence, machine learning, data, analytics and programming.
You have an interest in computers and programming.
With an analytical mindset, you have a keen interest in business and management.
You are capable of abstract and analytical thinking.

Check the entry requirements

I chose Business Analytics because it combined Computer Science and (business)economics. I wanted to work with data and learn the skills needed to analyse it and be able to make decisions to help organisations. Gergana Ivanova, student Business Analytics

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Compare Business Analytics with Econometrics and Data Science and other programmes
Still deciding between the Bachelor’s in Business Analytics and, for example, the Bachelor’s in Econometrics and Data Science?

Business Analytics is more data-driven: you apply AI and machine learning techniques to data to solve complex business-related problems.
Econometrics and Data Science, on the other hand, is more theory-driven. In this Bachelor’s, you develop econometric models, apply them to micro- and macroeconomic issues and analyse their impact on economic policy.

Do you want to compare this programme with more programmes? Click the ♥️ icon for the programmes you want to compare and analyse the differences to discover which programme best matches your interests and aspirations.

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